Using Facebook and Twitter

Sometimes I really feel like I'm a fool. I don't know much about computers, the internet, or social media. A short few years ago I would have said "Huh?". It's been a slow process to beat some things into my thick head, but I think I'm slowly learning the importance of a few things that I need to be doing to get sales on the internet. I like to talk, boy do I like to talk, but writing it down is something entirely different. Selling in person at vendor shows is a completely different game than selling on the web. I have to take better care in writing my descriptions. Learn to choose better keywords to get better SEO results. Take better pictures. Uuugghh!! The old saying "you can't teach an old dog new tricks" has a whole new meaning, now that I'm an old dog.
Oh well, enough complaining. It's time to get to work on new promotion techniques that include Facebook and Twitter in a higher capacity. It's time to get noticed on the www.

What works best?

When it comes to promotion, what works best? Do we keep posting on social networks, or do we pay for advertising, or do we use both? The world is our marketplace, how do we promote our product to the consumer who wants and needs it? I know I'm completely baffled by all of it. Doing craft shows was easy, you go,set up, sell, pack up and go home. That was not complicated at all. The internet is something completely different and I'm not sure I'll ever get the hang of it. Generating hits and getting sales may be out of my league. This competing with the"big guys" is far tougher than I thought it would be, learn as you go may be to slow.